IKEA: Snøhetta Stua
Inspiring Norwegians to re-think their living(rooms)Client
Role
Strategy Pitch Lead
IKEA Norway
Role
Strategy Pitch Lead
Agency
media.monks
Discipline
Creative Campaign
Experience Strategy
media.monks
Discipline
Creative Campaign
Experience Strategy
IKEA and the design team from Snøhetta wanted to inspire Norwegians to question why their living room is the way it is, and get them to think about how it could be if they started to furnish based on their actual lives.
Based on the idea of ‘La livet ditt innrede stua’ or ‘Let your life furnish your living’ our strategy bridged the gap of what your life looked like and what parts could be reflected in your living room.
Our campaign revolved around a mini living room, the Stua, an annex that can be put in a backyard or garden and we created a desktop and mobile experience where Norwegians could create a moodboard for their rooms based on IKEA products and enter to win one of the architect designed Stuas.
Once the winners were selected, we created a short docs-piece to show how they turned their application into an actual room, made to work for their own life.
Based on the idea of ‘La livet ditt innrede stua’ or ‘Let your life furnish your living’ our strategy bridged the gap of what your life looked like and what parts could be reflected in your living room.
Our campaign revolved around a mini living room, the Stua, an annex that can be put in a backyard or garden and we created a desktop and mobile experience where Norwegians could create a moodboard for their rooms based on IKEA products and enter to win one of the architect designed Stuas.
Once the winners were selected, we created a short docs-piece to show how they turned their application into an actual room, made to work for their own life.
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