Beyond Meat
GTM Strategy

Beyond Meat had built momentum through B2B growth, but the next challenge was consumer adoption: making plant based food feel relevant, desirable and easy to choose in everyday culture.

I led the social first content strategy for the US and Europe, building a coherent global presence that could flex across local markets. The work translated Going Beyond into content people could actually use, from dinner inspiration to cultural conversation and helped position Beyond Meat as a leading voice in the plant based movement.