BMW
Marketing Engine

For BMW Group, I was part of the strategy taskforce shaping the operating model for their Group’s pan European BMW and MINI account.

The task was to design how a major account could run with more speed, clarity and creative output across markets. The model we built was a high-performance marketing engine and smartly combined creativity, data and media. It powered campaigns like BMW i4 Edge Electrified, MINIWOOD virtual production, and the award-winning Lil Miquela Make it Real campaign, showing that scale and creativity can live side by side.