Q36.5
Brand System

As Chief Strategy Officer I led Q36.5's strategic transformation by spearheading a full rebrand under the ethos of Innovation for Human Performance. We redefined the brand from the inside out: product design, e-commerce, packaging, typography and visual identity were all rebuilt around the idea of Q36.5 as a research laboratory, not just a cycling apparel company.

The narrative was rooted in the brand's DNA: Quaerere (research) and 36.5 (the optimal human body temperature). From this foundation we created a brand story where every product amplifies human potential: seeing gear as performance technology, not just clothing. The result was an aligned brand, product and marketing strategy that fueled global visibility and delivered 200% YOY growth.