Q36.5
Scale-Up Model

To fuel Q36.5's global growth, I designed a streamlined and data-driven operating system that connects insights across every consumer touchpoint. The Scale-Up Model evaluates and optimizes marketing efforts in real time, turning data into actions that directly impact growth.

At its core is a continuous test-and-learn framework: from creative hooks and formats to media investment, every decision is measured, refined and scaled. By finding the sweet spot between brand positioning and visual language, the system ensures each campaign stays true to Q36.5's identity while driving measurable performance.

Results:
Revenue grew +187% YOY after deployment in 2022
Tripled total revenue in 2 years with half the marketing budget
Built an autonomous growth framework that sustains continuous scaling
Established an automated creative testing system to identify winning formulas