Q36.5 Pro Team
Racing Platform

Over two seasons, I led Q36.5’s brand strategy for its entry into pro cycling under the umbrella concept of #RacingTheFuture.

My work shaped every aspect of the brand in action: from how the team looked, spoke and showed up across two seasons, from kit direction and identity to hero campaigns, race storytelling and year round communication.

Under my direction, brand and performance merged. We aligned Q36.5's technical DNA with a compelling narrative that the team isn't just sponsored, it is the brand in action.