SHADES by Eric Kuster
Growth Strategy

For SHADES by Eric Kuster, I supported the founder in turning a premium paint brand into a sharper, more scalable commercial proposition. I worked across brand strategy, messaging, audience definition, content planning and UX, translating Eric Kuster's design authority into a clear system customers could understand and act on.

My role was to structure the brand around a stronger strategic idea, define how it should show up across channels, and improve the customer journey from inspiration to purchase. This included the brand and comms playbook, channel roles, campaign moments, website structure, product page strategy and guidance around conversion, sampling and repeat purchase.