Amazon: #GetTheYes
Increasing sign-ups for Amazon’s Teen AccountClient
Role
Strategy Lead
Amazon
Role
Strategy Lead
Agency
media.monks
Discipline
Creative Campaign
Eco-system Planning
Creative Optimization
media.monks
Discipline
Creative Campaign
Eco-system Planning
Creative Optimization
In 2018, Amazon launched their ‘Teen Login’ - allowing teens to independently shop and get their purchases approved with a quick text message from their parent’s account.
We were asked to increase its reach and sign-up rate with a global creative campaign using the ‘Back to School’ period as a strategic moment. #GetTheYes allowed teens to advertise their back-to-school needs in fun and creative ways - creating new conversation topics with their parents rather than excluding them from them.
We built an interactive platform where kids could select products and turn them into convincing messages - getting a ‘Yes’ from their parents in return. The campaign was then executed as multi-channel campaign with tailored creatives for both parents and teens, resulting in a 49% conversion lift in sign-ups.
We were asked to increase its reach and sign-up rate with a global creative campaign using the ‘Back to School’ period as a strategic moment. #GetTheYes allowed teens to advertise their back-to-school needs in fun and creative ways - creating new conversation topics with their parents rather than excluding them from them.
We built an interactive platform where kids could select products and turn them into convincing messages - getting a ‘Yes’ from their parents in return. The campaign was then executed as multi-channel campaign with tailored creatives for both parents and teens, resulting in a 49% conversion lift in sign-ups.
