Beyond Meat: What if we all #vote

We’ve been working with Beyond Meat as their digital AOR both for the US and Europe to expand on their core idea of ‘Going Beyond’ and to truly establish the brand as a pop-culture icon. Our social strategy set Beyond Meat up for success in terms of driving a coherent, impactful and engaging social presence globally, but also ensured that we were able to create local impact across multiple markets.

As proof of concept we created a hyper-local activation around the 2020 US elections: We leveraged user-generated input around the question of ‘What would you do to create a better world?’ and turned those answers into an inspiring message of ‘What if we all #vote’. With 151 Million social mentions during 5 days of going live our campaign proved that individual actions have the power to drive a collective moment – and that data-driven insights can generate truly meaningful consumer-brand connections.