District Vision: Meditation in Motion
A holistic approach towards athleticismClient
District Vision
Role
Brand Strategist
Agency
District Projects
Discipline
Brand Value Creation
Brand Design
Launch Strategy
District Vision researches and develops tools for mindful athletes, creating products that are equally function-first and performance enhancing.
During my time at District I worked on developing ‘Meditation in Motion’ - a long-term brand strategy conveying a holistic approach towards athleticism and the idea that mental wellbeing is the foundation of every form of physical exercise. Next to that I’ve worked on the visual direction and strategic brand foundation, on the design of the District Vision e-com experience and on the strategy of the brand launch at DSNMY.
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