Emma Sleep: Awaken Your Best
A new employer brand to hire top-of-market talentClient
Role
Brand Strategy Lead
UX Strategy Lead
Emma Sleep
Role
Brand Strategy Lead
UX Strategy Lead
Agency
media.monks
Discipline
Employer Brand Strategy
Platform Strategy
Ecosystem Planning
media.monks
Discipline
Employer Brand Strategy
Platform Strategy
Ecosystem Planning
As one of the world's fastest growing startups, Emma’s leadership asked us to help them define their value proposition from an employer standpoint and create their new careers website to attract the world’s top talent to join their mission.
Through weeks of in-depth interviews and workshops with Emma’s key players as well as new hires we were able to define a brand architecture and value proposition that was inherently Emma – and one the entire company identified with.
Based on the core idea of Emma functioning as a ‘springboard’ for your career rather than a plateau, we defined three core pillars of ownership, growth and impact that also served as the key employee benefits, together with their leadership dimensions and DNA.
We then translated our strategic framework into a digital experience that would attract the right Emmies to join the team.
Through weeks of in-depth interviews and workshops with Emma’s key players as well as new hires we were able to define a brand architecture and value proposition that was inherently Emma – and one the entire company identified with.
Based on the core idea of Emma functioning as a ‘springboard’ for your career rather than a plateau, we defined three core pillars of ownership, growth and impact that also served as the key employee benefits, together with their leadership dimensions and DNA.
We then translated our strategic framework into a digital experience that would attract the right Emmies to join the team.
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