J’adore Dior: #JadoreMe
Redefining femininity for a new generation of womenClient
Role
Strategy Lead
J’adore Dior
Role
Strategy Lead
Agency
media.monks
Discipline
Brand Value Creation
Digital Brand Architecture
Eco-system Planning
Creative Campaign
media.monks
Discipline
Brand Value Creation
Digital Brand Architecture
Eco-system Planning
Creative Campaign
In 2019 we partnered with the global Dior team to re-brand one of their most iconic perfumes ‘J’adore Dior’ and align it with today’s digital reality to attract an overall younger audience.
We focused on maintaining J’adore’s brand equity whilst giving it new meaning within the context of female empowerment and self-love – catering to a generation of women that want to both indulge in and define femininity on their own terms.
Under the umbrella concept of #JadoreMe we started conversations around the transformative power of femininity, and encouraged women to pursue their own version of it with pride.
A dedicated campaign microsite encouraged visitors to explore different facets of femininity whilst sharing what they adored most about themselves – using real-time data points to extend and deepen the campaign.
We focused on maintaining J’adore’s brand equity whilst giving it new meaning within the context of female empowerment and self-love – catering to a generation of women that want to both indulge in and define femininity on their own terms.
Under the umbrella concept of #JadoreMe we started conversations around the transformative power of femininity, and encouraged women to pursue their own version of it with pride.
A dedicated campaign microsite encouraged visitors to explore different facets of femininity whilst sharing what they adored most about themselves – using real-time data points to extend and deepen the campaign.
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