Q36.5 is a research laboratory striving to push the boundaries of cycling wear and performance fabrics based in Bolzano, Italy. As their creative AOR, we’ve been defining and executing their digital brand strategy as well as concepting their seasonal campaigns and consulting on media buying, strategy and data optimization.

Through defining and leveraging a niche audience of connoisseur cyclists and creating an effective ecosystem around it we were able to increase creative effectiveness and grew online transactions by almost 300% percent within 12 months.

By tapping into the true spirit of innovation which lies at the core of Q36.5 as a research laboratory, we helped them define a new brand positioning #surpassyourself based on the idea that Q36.5 doesn’t just help you reach your goals, it helps you create new ones.