BMW Group: The Engine
Redefining content productionClient
Role
Pitch Strategy Lead
BMW/ MINI
Role
Pitch Strategy Lead
Agency
media.monks
Discipline
Brand Value Creation
Digital Brand Architecture
Eco-system Planning
Creative Campaign
media.monks
Discipline
Brand Value Creation
Digital Brand Architecture
Eco-system Planning
Creative Campaign
In September 2020, the BMW Group awarded Media.Monks with the lead of its pan-European marketing account for BMW and MINI. As a dedicated shop to serve both brands, MediaMonks has been since leading the creative and production alongside Serviceplan Group and Berylls Strategy Advisors.
Tapping right into our core capabilities spanning creative, media, data and consulting we built an extremely efficient, high-performance marekting engine to ensure that BMW’s marketing became more data-driven and customer-oriented. The Engine is capable of supporting individualized and modern customer relationships across all touch points both for the BMW and MINI brands. You can read more about the partnership at Adformatie, Campaign Live and BMW Press.
Tapping right into our core capabilities spanning creative, media, data and consulting we built an extremely efficient, high-performance marekting engine to ensure that BMW’s marketing became more data-driven and customer-oriented. The Engine is capable of supporting individualized and modern customer relationships across all touch points both for the BMW and MINI brands. You can read more about the partnership at Adformatie, Campaign Live and BMW Press.
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