Thomas Meyerhoffer
Creating a new design languageClient
Role
Brand Strategist
Thomas
Meyerhoffer
Role
Brand Strategist
Agency
District Projects
Discipline
Brand Strategy
Creative Direction
UX Strategy
District Projects
Discipline
Brand Strategy
Creative Direction
UX Strategy
Thomas Meyerhoffer is a product designer, innovator and entrepreneur best known for his work at Apple, Porsche & Coca Cola. The Cappellini M3 chair, SCA Tork Dispensers and the Coca Cola heritage glass are some of his most famous designs, that are used by millions of people, worldwide.
Thomas’ design approach is deeply rooted in challenging the conventional conception of what a certain object should look like. Often taking away in order to add, he reduces objects to a simplified yet highly functional version, therefore creating innovative designs in furniture, tech and other sporting goods.
Drawing from both his simplistic approach towards design as well as his California heritage, we translated Thomas’ refined design principles into a new visual identity, brand tone of voice and website design.
Thomas’ design approach is deeply rooted in challenging the conventional conception of what a certain object should look like. Often taking away in order to add, he reduces objects to a simplified yet highly functional version, therefore creating innovative designs in furniture, tech and other sporting goods.
Drawing from both his simplistic approach towards design as well as his California heritage, we translated Thomas’ refined design principles into a new visual identity, brand tone of voice and website design.
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