Digital bank bunq was doing well in terms of awareness but was struggling with a low sign-up rate – even for users that had already downloaded the app. Initially starting as a full-funnel optimization project for Facebook we realized that the main problem was users not exactly knowing what the brand stood for, whilst also missing a clear personal incentive to actually sign-up.

The core of our strategy was to showcase that bunq, the self-proclaimed ‘bank of the free’ doesn’t just support your dreams – it actually helps you make new ones. Which we then translated into a more tangible brand benefit of ‘free can do’ and illustrated it across a creative campaign. 

A fully-fledged funnel approach drove both awareness and conversion and merged our emotional messaging with tangible product benefits to bring the story across.